It is not surprising that the emergence of COVID-19 has brought on the most competitive digital realm we have ever witnessed. Both business-wise and personal, it has built up to this point whereby your online presence and personal brand is critical. Selling yourself or your brand to consumers that are hesitant to buy is tough, therefore your branding must be relentless, authentic, and powerful (Jeffery 2020: online).
Gary Vaynerchuk explains “It’s the only thing you’re going to have, your reputation online, and in the new business world, is pretty much the game. You have to be a good person. You can’t hide anything, and you’ve got to be out there at some level” (Jeffery 2020: online).
With this in mind, Impress Printers has expanded its service in supplying high-quality, reliable products for your online brand. Be it custom packaging, custom stickers and labels, 2021 diaries to our specialised acrylic products, we got you covered. Our easy-to-use online store (with a built-in chat feature should you get stuck), has plenty to choose from and not to mention our efficient delivery service.
Let’s have a look at Gary Vee’s branding tips, especially something to keep in mind moving into the new year:
Don’t hold back
First up, we look at a tip that comes from Rasmus and Christian Mikkelsen, also known as the “Mikkelsen Twins” who are co-founders of PublishingLife. They believe that one should not holding anything back when it comes to building one’s brand online. They go on to explain that the beginning of building your brand is the most difficult, and that in order to enhance the appeal of one’s brand, one must be willing to share, help and give (Jeffery 2020: online).
The Mikkelsens explain that one should not withhold information when creating content about one’s product: especially in a competitive market. The simple message from the Mikkelsens here is to give the people what they want. Be relentless about it, and don’t hold back with the important details. When you continue to give without expecting a return, your audience will notice, and they won’t go elsewhere with their money. This is how you build momentum, and this is how to project your personal brand toward success (Jeffery 2020: online).
Making strengths out of struggles
This tip comes from David Sharpe, CEO of Legendary Marketer. Sharpe is considered an icon in the internet marketing industry, but he started from humble beginnings (Jeffery 2020: online).
“Before my business success, I was homeless. A high-school dropout with a crippling drug addiction,” Sharpe shares. “Yet, instead of letting those struggles define me, I turned them into my strengths.” He stumbled upon digital marketing, which changed his life forever.
“By weaving my authentic past into my marketing, I showed people what I had overcome. I humanized myself through vulnerability. Hands down, it has been the most powerful branding tool I’ve ever discovered,” Sharpe says. “I now teach business owners how to blend education-based marketing with story selling, which makes for a powerful and profitable combination.” His biggest lesson is to be authentic with your history, not hide it. In the past eight years, he’s trained over 300,000 online marketing students worldwide (Jeffery 2020: online).
Ultimately, what we learn here are two key elements in strength and giving back – at Impress Printers, we like to see our unique range of products and services as mediums with which these branding strategies can be made not only possible, but tangibly effective.