A custom card is the perfect way to add that extra personal to your packaging. Whether it is for your business or individual, it can’t be beaten. We will be exploring some ways you can include one with your product.
We all love receiving a card on a special day, or when you get the package you ordered. A simple thank you or words of acknowledgment goes a long way. Something that expresses that to the next person that you or your company has taken the time to make them feel valued has impact. The importance of a first impression in ecommerce is significant. One needs to make sure one is making the right interactions, so that one’s customers are left with a message that is positive and memorable. Furthermore, it is important to show that their business matters to you and encourage your customers to make future purchases (noissue 2020: online).
Impress Printers has got you covered for all your card needs. Everyone loves a postcard! We offer high quality, laminated on the front, personalised by you and ready for mail or hand out campaigns. Printed on 350gsm Board. We have an extensive range of flyers, with multiple options for what size you’d like and what thickness you’d like to go for, up to 350gsm. Think outside the box with our square flyers, or keep it standard with an A5 or A6. If you want something fancier, Impress Printers offers Curious Metallics and Constellation Linen which work incredibly to add a luxury dash of glam and stand out.
Connect with customers – and reach out to prospects – with our high-quality printing and a range of finishes (noissue 2020: online).
These are the perfect medium to ensure your commitment to secure your place in the market, by simply displaying some emotional investment to your packaging. Remember, this helps to ensure the experience will leave an impression in the minds of your customers, and potential customers (noissue 2020: online).
Here are some tips:
Uses for cards
Cards are extremely versatile, and can be added to products that are of all types in terms of sizes, uses and shapes. Not to mention to their effectiveness of the added personal touch and message to the recipient of your package. Ultimately, they enhance your business (noissue 2020: online).
Say thanks
Thanks! Gracias! Cheers! However you say it, taking the time to say thank you enhances your brand. Very easy and simple. It does not take much to express your brand’s heart-felt appreciation. It is important to keep in mind that it is also a great way to build brand loyalty, yet surprisingly few businesses do so. And yet, to reiterate, it’s so simple: sending a thank you card lets your customers know how much you appreciate them, their purchase and their loyalty (noissue 2020: online).
Add some detail
To make things better, cards are a perfect way to add in and highlight extra and important information about your product or brand. Make them double-sided, so that there’s space for both a your brand to have a focused in the card design on one side, and information such as contact details, websites or product care instructions on the other (noissue 2020: online).
Nothing says personal like handwriting
In the digital age that we find ourselves in, it is rare that we handwrite notes. Nothing says personable There’s something special about physically writing messages, and engaging in it won’t go unnoticed by your customers (noissue 2020: online). Handwritten notes stand out in this digital age and your genuine care for customer loyalty will shine through (noissue 2020: online).
It doesn’t matter how much you write, it is the act of pen to paper shows customers you have spent time and effort to communicate with them individually. A thank you, the customer’s name or some extra information will do it perfectly. It’s an effortless way to elevate the personal touch (noissue 2020: online).
Personal touch for your personal touch
As mentioned, cards are as good for your personal life. Whether it’s weddings, birthdays, a personal thank you or RSVPs, it’s great to create something that is individual and unique to you. If you can design it, Impress Printers can print it. That’s one less thing to stress about when planning your perfect event (noissue 2020: online).
Whatever you use your cards for, we’ll make sure they add that extra punch to your packaging.
Ultimately, the takeaway here is that the focus is to be personable, thoughtful and genuine. At the end of it, one would of course like to do business with someone who takes the time to thank you! Everyone loves feeling appreciated.
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noissue. 2020. Five ways custom cards can add a personalized touch to your packaging experience. [Online]. Available: https://www.noissue.co/blog/how-custom-cards-add-wow-factor-to-your-packaging-experience/. [Accessed: 25/12/2020].
