Stickers are often overlooked as being an important part of your marketing strategy. But over the last few years with the proliferation of e-commerce and small companies, stickers have become a significant part of brands’ marketing, consumer loyalty and a unique message. Not to mention, they are extremely versatile.
They work great as an addition or functional tool for your product packaging, your booth at a trade show or your customers’ personal items (this works really well towards consumer loyalty). Impress Printers offers a complete range of versatile stickers to suit your brand and need; from sticker sheets to roll labels, or even single stickers.
Customising your stickers is the most effective way to tie them to your brand. This article will outline a few ideas and guidelines for your brand’s stickers to uplift its message and interactive-visual experience.
Don’t be scared of a colour pop
Stickers are great to catch peoples’ attention with a usually smaller image. Vibrant, bold design and colours are optimal in enhancing and emphasising your brand’s message. Remember to opt for your brand’s theme colours for consistency.
Your message
If you intend your stickers to hold a strong, text-based message, make sure to make it the focal point in your layout.
Bigger and bolder type aids you get your message across to your audience. Think outside the box when it comes to the typography: this determines the character and push you brand’s unique identity. And, a catchy slogan, funny quip or word play will make your message even more memorable (99designs: online).
The design
Whether you’re going with a Classic or minimalist feeling for your stickers, deciding on the mood of your design is vital. A classic design is timeless and hard to go wrong with, especially if your branding or industry is aligned with this feel, and your audience would appreciate it.
A minimalist approach remains unmatched: flat design is still a major style trend, and can offer a sophisticated effect in a sticker. Sometimes a minimalistic sticker can be even more eye-catching than a complex design (99designs: online).
Throw in some humour and bend the rules with your stickers: this can add a tasteful twist that aligns with your brand and company and capture your audience.
Ultimately, stickers are ideal way to effortlessly put your brand out there, with a fun and interesting edge. around. Choose your design and feeling well, and get your message across in a compact visual image.
Visit Impress Printer’s online store today and order your stickers today!
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Source: 99designs
