Black Friday is around the corner and you know what that means. A huge frenzy as shoppers fight each other in shopping aisles to grab their hands on those deals before they run out. *Sigh* Ensure that your product stands out on shelf, so your target market can spot your offers from a distance.
Neck tags are one of the ways you can increase visibility of your deal on shelf, which will help with increasing chances of converting shoppers. Here are some of the reasons why neck tags are a great sales tool for your product this Black Friday;
They serve as an extension of your primary packaging (label)
Neck tags are ideal for communicating additional messaging in an agile way. For example, if you have a new message that you want to update on your label, you might have to wait for weeks on end before you can change your actual product label, but you can print neck tags as an interim solution for landing a new message pertaining to your product on shelf.
They come in different shapes, sizes and colours tailored to your product’s needs.
Bottled products differ in shapes and sizes and so do neck tags. At Impress Printers, we will work with your product to ensure that the correct solution is applied to give you the right neck tag for your product and communication needs.
They are easy to apply -just pop them over bottle necks and you’re good to go
We understand that the instore environment is busy and full of pressure. That’s why neck tags are designed for easy slip on and off the bottle neck to save time and effort in application.
They are agile – once the offer has expired, they are easily removable
This is very important because, as opposed to labels, you can easily remove neck tags without damaging the primary packaging of your product.
Engagement with consumers
We know how limited space can get on primary packaging. Neck tags help with providing additional space to communicate short term messaging to your consumer. You can even add QR codes to take consumers on virtual experiences, or to your digital platforms where they can further engage with video content or fill in surveys (data collection).
