I was one of the people who thought, why would anyone still print a calendar? This was until my son went to Grade 4 and then there were sports, tests, assignments and cake sales to plan for every week. It was only then that a fridge calendar became a must-have item at home. We use it to check and plan our days and weeks, and without it we would be lost.
Calendars are a great branding tool
Like me, most customers are also busy parents, and they likely share the same sentiments, so why not offer them fridge calendars that they can use as they enter the new year? It goes without saying that you can use this as a branding tool to feature your logo and contact details. Not only that, calendars can be used to sneak in key dates for your events that you want your customers to know about.
Calendars offer high recall of messages
As mentioned, the fridge calendar at home is checked every morning and afternoon. This means, whether we like it or not, we see the branding and events that are also advertised on calendars on a daily basis. What better way to get brand recall for your company!
As a parent I know how valuable that calendar has been in our family so I would not pass up an opportunity to get my hands on a 2020 version of it. I would even buy a product if I am guaranteed one 😊
Impress Printers offers expert printing services at affordable rates in Durban, so contact us for quotes on those calendars.
