Starting an online business is a great opportunity to make money, but growing your business is linked to the experience you offer your customers. Fulfillment of orders is key to ensuring customer satisfaction. The time it takes to deliver customer orders, the condition of the packaging and the product itself are the key success factors each business needs to measure to keep customers coming back for more.
Here are a few things to consider when choosing packaging solutions for your business;
Quality
If you plan on using a courier service to deliver customer orders, it is important to ensure that you use light, but durable packaging. There is nothing that will upset your customer more than receiving a damaged box or product
Weight
Courier companies will charge you based on the weight of your parcel; therefore it is important to ensure that your packaging is not too heavy.
Branding
When delivering your customers products, always take care to ensure that your brand is recognizable in your packaging. Remember that branding is not only about your logo, and always aim to create memorable experiences for your customers by adding some personal touches that will delight them. A little personalized note to thank them for their business will not cost you much but will certainly leave your customers feeling appreciated. While you’re at it, drop in a flyer of your current promotions, to keep them coming back for more.
Here are examples of packaging solutions to consider for your Online Store;
Ideal for a minimalistic look, this one is ideal for products such as stationery and leather items. Made of Kraft paperboard, these boxes are 100% recyclable and come in various sizes that are an affordable solution and suitable for most businesses. Applying a branded sticker on the lid is one way that you can save on branding costs.
If your items are as timeless as monochrome is, then the white mailer box is perfect for you. Your customers will be so impressed they will snap a photo of their box and tag you on Instagram before unboxing their items.
Ideal for vibrant and cheerful brands, the Full Colour Mailer Box can be a perfect packaging solution for baby toys and clothing.
Remember that in a cluttered environment where every business seeks to stand out, packaging is one way you can help yours build lasting memories in your customers’ minds. And we all know that great packaging is never thrown away, so let yours be part of your customers’ homes.
