We had a look at a recent study conducted by Dr Frank Luntz, around the preference, wants and expectations of parents from the learning materials in their children’s schools. This study was conducted between 21-24 March 2021.
We at Impress Printers believe in the potential of print. The value of physical print products remain, and this study proves why parents prefer physical textbooks in their children’s learning environments, rather than digital versions. Though digital seems to offer a great number of benefits, like being adjustable and able to access immediately, print media is still very much ingrained in students’ collective memory. Essentially, print media is a lot easier for children to digest and learn from, when they are able to hold their textbook.
Furthermore, parents heavily prefer this, as physical textbooks help both them and their kid’s process of learning and studying. Let’s have a look at the study.