It is a misconception that flags only exist in ceremony or special settings, or represent a country, organisation or cause. However, flags are a wonderful branding solution and can be used as a budget-friendly addition for your brand (Varbanova 2021: online). They are not a common option due to them being underestimated and underrated. At Impress Printers, our passion is making sure you have high-quality tools to keep your brand elevated and present at all times – we believe that flags are part of those tools. They are bold, inviting and as mentioned, affordable.
Designing your flag is the most vital part, as it is your entire visual communication. Designing may seem daunting, but whether you are doing it yourself or somebody else like a designer, it is quite simple when following a framework – in this blog post, we look at the different steps in the design process to help you create the best possible flag(s) for your brand (Varbanova 2021: online).
- Firstly, you need to decide what type of flag(s) you’d like and need. The most common flag used is of course your street-pole flags – but, at Impress Printers, we offer a range of different flags to suit your needs – from an arc, a telescopic and a sharkfin shape. Stand out with these unique shapes and create a powerful visual impact in any setting – our flags ensure maximum impact and wide exposure not only in front of stores (Varbanova 2021: online).
- The next step is to look at what type of design framework you want. Having access to a professional design software to design your own flag(s). With a myriad of online tools and tutorials and accessible design programmes, designing has never been easier and keeping a professional and refined look. These programmes come equipped with pre-optimised templates which contain various typefaces, colours and images (Varbanova 2021: online).
- Now for the fun part: customisation! (Varbanova 2021: online). In a previous blog post, we explored the Power of Budget-Friendly Outdoor Advertising – in which we spoke about the importance of designing outdoor advertising tools. Keeping in mind the lighting that different weather conditions bring, the varied distances between viewer and your flag, all affect your design.
We think that simplicity is key: keep the colour palette (in-line with your brand identity) simple, your design minimal and text to-the-point.
- Finally, you are ready to finalise your flag(s) design and send it in for printing (Varbanova 2021: online). With our online store, we make it simple and convenient for you to do everything at a click of a button – submit your design/artwork directly onto our online store and choose how you’d like your flag to look and feel. Choose from our various types of flags, size customisations and accessories that we have to suit any setting.
You’re all set! Get ready to enhance your brand presence and attract new customers with your eye-catching and effective flag (Varbanova 2021: online).
Varbanova, S. Year. How to Design Your Own Flag. Hello Print. [Online]. Available: <https://www.helloprint.co.uk/blog/how-to-design-your-own-flag/>. [30/06/2021].