Use flyers to communicate tips for staying safe from Viruses
During these turbulent times where South Africans are dealing with the fear and uncertainty relating to the current pandemic, we need to ensure that information reaches everyone, to avoid speculation and panic.
You need flyers to spread your message to places where people commute, travel to work, collect their income grants, buy groceries etc and flyers are the optimal tool for communicating your brand message to the right people, at the right time.
Who to target with the message?
Those who have low awareness levels. Right now, the virus has mostly affected people who are affluent (people who have recently travelled outside of South Africa) and those who have been in contact with them. It is safe to assume that more people still need to be educated about the virus, because it might not have affected them directly.
What you can communicate to them
Here are some of the important things you can communicate using flyers
- What the Virus is and how it spreads
- Symptoms of the Coronavirus
- How to seek help
- How to prevent the virus from spreading
How to make the message effective
Using the language that people understand
The benefit of using flyers to relay educational content is that you can tailor the message to your target audience. If you are printing flyers that will be distributed across the country, you can translate the content into as many different languages.
Use of graphics to communicate content
People remember pictures better than words. It is advisable that you use more graphics to display information. For instance, you can use images to teach people to wash their hands instead of using text only. Adding a local language makes the content easier to understand and to remember.
Use bullet points to list key information
Information listed as bullet points is easier to read and to remember.
Include key contact information
Ensure your contact details are visible and that relevant dates and addresses are clearly marked, especially for date-specific events.