Branding and re-branding to set your business on the road to recovery
It is safe to say that South Africa and the world is going through an unprecedented period. A period where the adverse impact of the Coronavirus is felt in communities, in business and in the economy. While we know that we will survive this difficult time, we also know that we will have to work very hard to rebuild towards growth, and this is true for small businesses.
When the time comes where demand will be stimulated once again, business owners have to ensure that their businesses are setup for success once again. From events companies, to restaurants, business owners need to be planning for branding or rebranding their business for success. This will entail not only ensuring that awareness is high, but also digging deep to understand the full impact of this pandemic on consumers, how their behavior has changed, and anticipating what their new needs will be going forward.
Consumers are extremely aware of basic sanitation and social distancing at the moment. Habits such as sanitizing and handwashing are high priority and will be entrenched in future so businesses need to be geared to ensure that they practice the highest level of hygiene, to make their patrons feel safe in their establishment. Some consumers would have discovered new ways of socializing at home during this time and might continue to make use of services that offer them options of ordering and getting goods and services delivered from the comfort of their homes.
As a business you need to remain connected to your customers to understand how their behavior has changed in this short time and anticipate which behaviors they will continue to practice after this period. Then you need to ensure that your business adapts to those needs or behaviors to ensure that you not only remain relevant but also competitive in the future.
Once you know what new needs or expectations consumers will demand, you can preempt this by rebranding your business.
Use various mediums of branding to communicate your improved or new products or services. Preparation is key because after Lockdown, there will be an influx of advertising messaging and it will become increasingly difficult to compete for consumers’ attention.
At Impress Printers, we offer a large number of branding solutions, such as
Flags are a great medium for attracting awareness of your business. Flags draw attention of passing traffic and signal that your business is in the area. Much like other forms of outdoor signage, they are good for inducing impulse stops or directing people who are looking for the type of products or service that you offer.
Banners come in different shapes and forms and they are suitable for different types of use. Pull up banners are suitable for indoor branding such as stage branding. Wall banners are often used as a backdrop during media events or events where lots of pictures need to be taken. They can be used indoors and outdoors where interviews are held.
Gazebos are great way of branding at outdoor events such as sports events, music events and markets.
Posters can be displayed at the entrance of your business (mounted on snapper frames)
For a business that is truly on the move, use our car magnets to catch your customers’ attention while they are on the move.
Now is the time to really setup your business for recovery and Impress Printers is ready to help you make that a reality.