First impressions are arguably one of the most imperative moments in your branding and marketing strategies. Catching the eye of people relies not only on the design of your products, but the products themselves. In other words, there are certain print products that we believe act as an effective introduction to your brand, done right. You want these products to be effortless, affordable and simple, yet able to convey an impressionable and captivating brand experience. Let’s look at some of those products in this blog post:
Business cards are the most ubiquitous and common print product out there. That’s why creating a business card that stands out can be tricky; as you want people to keep yours. We did a blog post a while back on how you can think out of the box when it comes to business cards, as they don’t need to be boring and stick to the usual characteristics. It could take the form of a functional object, an art object that someone may want to display or have a witty, humour-focus design.
Ultimately, the humble business card can be so much more than a small rectangle piece of card. Think of them beyond a contact medium, and more a long-term keepsake that entices people to become interested, potential customers. Before hastily designing and printing your business cards, we recommend brainstorming and strategizing with the thought: “what will make someone want to keep this?”
An underrated, not thought of, or inaccessible: customisable ribbon! At Impress Printers, we offer a range of customisable ribbon that can be used in a myriad of different ways to both elevate and offer your brand to the world. We particularly think custom ribbons are impactful in retail packaging businesses: adding ready-made branded items to your packaging instantly establishes solid marketing power, and not to mention an incredible first impression of your brand and its offering. Plus, it looks great.
The takeaway: you want your customers to know that you take pride in your packaging and therefore, them.
Cheap to make and easily distributable but also easily and often discarded, the classic flyer still has the potential to garner prospective clients. Stick to simple design elements, which includes your font(s), colour scheme, and format. Most importantly, always emphasise your branding. Like business cards, flyers are very common. You want yours to stand out amongst the rest and furthermore stand as a strong marketing device.
Stickers and QR Codes
Stickers and QR codes are both fun additions to your products. They may be small but they are very effective in introducing your brand, especially to new customers who want to know more about your brand. We have done previous blog posts that look at each of these items’s potential as well as how to implement them.
Read them here: