When it comes to design, specifically good design, negative space (the space that does not have any elements), is as important as positive space. Negative space plays a crucial role in making sure there is a balance of space and allowing key aspects of the design to stand out. In this blog post, we have…
Typography can be overlooked or underestimated often, especially when it comes to branding and marketing potential. The first step to understanding the power of typography is to get a grip on what it is, and represents. Think of typography as the primary aspect of your logo and branding that is going to catch the attention…
The next invite, wedding card or event material. With special occasions, you need to allow your invite to be out of the ordinary too. Usually, when it comes to designing special occasion print items, there is a running visual theme throughout: a colour scheme, a chosen typeface and imagery – in order to create a…
It is a misconception that flags only exist in ceremony or special settings, or represent a country, organisation or cause. However, flags are a wonderful branding solution and can be used as a budget-friendly addition for your brand (Varbanova 2021: online). They are not a common option due to them being underestimated and underrated. At…
Wire-bound brochures, which are essentially pieces of paper bound together by wire, are incredibly versatile and both durable and flexible. The opportunities in both a brand and personal capacity are vast; and not to mention that wire-bound brochures look professional and visually appealing. At Impress Printers, we got you covered from A4-A6 sizes, square and…
Promoting your product should not be complicated nor should it be expensive. In a highly digital world, placing focus on physical marketing print products allows for a refreshing, human experience for customers and most importantly, potential customers. At Impress Printers, we have a range of retail advertising go-tos that are bound to boost your brand…
An innovation set to continue growing in the e-Commerce and packaging world is ribbon. Specifically, custom and branded. Ribbon has always had ‘crafty’ connotations, and while it still does, ribbon has the potential to be a powerful branding tool. In this blog post, we look at Impress Printers’ range of specialized custom printed ribbon, that…
Creating your brand logo has to be both eye-catching and something that tells a story. It is a fact that logos that are unique tend to thrive better as a company in comparison to other brands. In fact, the band logo that is unique and stands out, usually performs better if it’s compared with other…
In part I of our series, we looked at how the digital world can aid labelling companies in maintaining relevance in a perpetually changing industry. Through attracting digital native consumers and remaining ahead of trends, it allows companies to maximise their part in the market. We at Impress Printers has recently developed our label department,…
A custom card is the perfect way to add that extra personal to your packaging. Whether it is for your business or individual, it can’t be beaten. We will be exploring some ways you can include one with your product. We all love receiving a card on a special day, or when you get the…