By Jay Daggar, GWP Group – 26th August 2020
The chances are that you have come in to contact with some form of ecommerce packaging in the last 12 months. It may well be the case that you have received an order from an online shop in the last week. Worldwide ecommerce sales increased by 13% in 2017 from the previous year.
The crucial role packaging plays in ecommerce
Successful, well thought-out ecommerce packaging can have a huge impact on your business success. It can help to minimise the volume (and cost) of returns. It can help to foster customer loyalty. It can get your branding in front of more people.
- First impressions
The first physical interaction consumers will have with your business is your packaging. Focus on much more than just making sure the parcel reaches your customer in one piece: clever branding like unique tissue paper, personalisation such as thank you cards can make your customers feel valued and add to the sense of excitement.
- Packaging is (almost) equal to branding
Your ecommerce packaging should be an extension of your brand. It should play a key role in conveying what your business and products are about, and how they can make your customers feel. Products should match their brand values, proposition and position within the market.
- Increase in interest / retention
Online businesses that spend time on their packaging see up to 30% higher interest from consumers. Perhaps they have built up a good reputation by never delivering faulty or damaged goods, their brand values that attracted the customer to purchase in the first place are reflected in the packaging. It may even add to the excitement of receiving an order, aiding loyalty and the repeat business this can generate. Even beyond that, successful packaging, and particularly that which has the wow factor, will likely benefit your business through the oldest and arguably most effective form of marketing – word of mouth.
- Nearly all orders are sent in cardboard boxes
Cardboard boxes are often seen as one of the most boring and / or simple products that we use on a day to day basis. If your competitors are simply using standard, brown, unbranded boxes with no striking features whatsoever, then you immediately have a point of difference from them and can use this to position yourself where you wish in the market. Impress Printers’ range of unique, custom Shipper Boxes is the ideal solution for your brand.
- 30% extra spend if shipping is free
Your packaging will still cost money. It is therefore critical that you have appropriately sized boxes for your orders, and that this is balanced with a sensible unit price for your packaging. It may be tempting to pass the cost of shipping to your customers, but statistics say it could seriously hamper your potential for growth.
- Slow shipping time discourages customers
Picking and packing of an order takes time too. Boxes that are slow or difficult to assemble and / or seal can add critical time to the fulfilment process. If you know you can get an order picked and packed as quickly and efficiently as possible – with your packaging helping in doing so – then it gives you a fighting chance of offering next or even same day delivery options.
- Custom packaging drives loyalty
Over half of people having received custom packaging say they would use the same company for future orders. That itself is a hugely strong argument for at least considering custom ecommerce packaging. It gives you that chance to drive loyalty, increase visibility of your brand and generally delight your customers as well.
Your ecommerce packaging has the real potential to increase sales, drive customer loyalty and position your business where you would like to be in the market. All of this, in turn, will have a significant impact on your business success and profitability. Take a look at Impress Printers’ Online Store today for high-quality, effective ecommerce packaging solutions.