Creating your brand logo has to be both eye-catching and something that tells a story. It is a fact that logos that are unique tend to thrive better as a company in comparison to other brands. In fact, the band logo that is unique and stands out, usually performs better if it’s compared with other brands. A logo’s main purpose is to aid your potential and existing customers in remembering your brand, i.e. memorable.
It is another known fact that consumers have the expectation of the brands they engage with and support to have consistency across platforms. Prioritising a consistent brand identity is of utmost importance.
Your digital/online branding and physical branding are both as important. At Impress Printers, our print and packagingrange leaves you spoilt for choice for your marketing and branding tools. From custom, on-trend e-commerce packaging to your business stationary and effective branding solutions.
Brand Identity
Essentially, your brand identity stands as the perception of your company to an audience. You have to look at your brand from a human perspective; and therefore how you are going to engage with potential clients as a brand. It is vital that the message and mood that your brand propagates is a positive one in order to get these potential clients to be attracted to your brand.
In this blog post, we look at some tips for creating a brand identity with your logo design.
Gleaning your audience
The most crucial mindset to have when it comes to your brand’s identity is your audience. After all, the purpose of your brand identity is to attract people to your company. Getting to know your audience will go a long way in understanding what people want – and hence how you are going to suit their needs and wants.
To get the scoop on your audience, place focus on their details. Knowing the age, gender, income, and education level of your customers can aid you.
Offering Value to your Audience
The next step subsequent to getting a bearing on who our audience is, is to explore details. In other words, you need to figure out what makes your audience tick, is another way to guide you in offering more value via your brand identity. Knowing what inspires and motivates your audience to support your brand, helps to tailor your brand according these factors.
Social Media
It is with no doubt that the power of social media is unmatched. Educating yourself about social media can help you significantly to take your business to the next level. Instagram, Pinterest, Twitter and Facebook are the tools to focus on, so spreading your company’s branding message on these platforms will produce tangible results.
When it comes to social media profiles, it is imperative you feature your logo heavily. Make sure this image is consistent from platform to platform. By doing this, you can create a sense of brand consistency that prospective customers will gravitate towards.
Consistency is Key
You guessed it: maintaining a successful brand identity, your focus should be on consistency. Companies should have multiple marketing channels they use on a regular basis. These channels include social media to websites.
Remember, it is fine if all this is daunting to you. There are lots of information online that will help you and guide you (for free!) on how to go about your company’s brand. There are also marketing professionals to reach out to.
Two key take-aways from this blog post:
- Keep your message consistent by publishing content on a regular basis.
- This content should be relevant to your industry and informative to your audience.
Ultimately, at Impress Printers, we are always striving to provide the best branding and marketing tools for you and your company. Our comprehensive online store has a wide range of options that are all customisable to fit your brand identity – shop today at a click of a button!
