With the world swiftly returning to normal, in-person interactions and culture have become a part of our lives again. We have all experienced the hyper-digitisation of retail and shopping over the past two years, especially with the proliferation of Instagram and TikTok. It’s almost impossible to imagine a world without these two powerhouses steering marketing and advertising for businesses of all sizes, all over the world.
With this transition back into physical encounters, there is also a transition back into physical print products. Reviving the shopfront is a vital step forward in regaining marketing power and reach to consumers, both loyal and prospective. And, promoting your product should not be complicated nor should it be expensive. Now is the time to start placing focus on physical marketing print products, allowing for a refreshing, human experience for customers and most importantly, potential customers. At Impress Printers, we have a range of retail advertising go-to’s that are bound to boost your brand presence and create an eye-catching marketing tool; on whatever scale you’d like.
Think neck tags, wobblers, strut and tent cards – we have it all. Customise your products to suit your brand and assure it all fits the visual feeling and sense you intend to achieve.
Neck Tags
These are particularly great for your products that exist among others; i.e. a shelf in a store. Because neck tags aren’t widely used on products, unlike labels, they automatically ensure that your product stands out. Not only this, but they also act as additional space for any extra/important information that you’d like to promote.
If you’re doing a special promotion on a product, these are ideal for making sure that it is understood clearly by customers that that is the case.
Tent Cards
Our tent cards come in a variety of forms, from table tent cards to triangular tent cards. These are the perfect promotional item for pretty much anything that’s what makes them effortless and versatile. Place them on your counter at a trade conference, at your office front desk or on the tables at your restaurant for promotional items. The opportunities with these are endless, as they’re quick bursts of information that are bound to elevate your brand and product presence in a physical way.
Wobblers
Fun and also versatile, wobblers are a cool way to attract customers to your product or even act as a functional sign in your store or office. Wobblers are an incredible way to really focus on something, as they have a pop element to them. Place these next to a product you really want to show off and direct the customer straight to it.
The bigger the wobbler the better, and keep in mind to keep the visual and text minimal and bold for best effect.
Strut Cards
We love strut cards for their sturdiness and elegance. Transform your counter space with these sturdy, ultra-thick 2000mic display boards, with a heavy-duty fold-away strut attached to the rear. They are basically mini posters that are simple and neat, ready to market your brand and product. Like wobblers, strut cards can be placed on pretty much any surface or counter.
Get your brand and business back in action with our range of effortless and effective retail advertising products. Order them all here directly on our online store.
