In the ongoing print world, one thing that remains constant within the industry is that set up costs have not reduced much regardless of quantity. The cost of the first print or packaging is still almost as much as that of printing a few thousand units whereas the good news is, this is about to change!
The arrival of short-run packaging means that consumers can now order small quantities of high quality products at very affordable prices meaning you will now only pay for what you get.
Below are 5 enlightening benefits about digital print and packaging as well as awesome pointers on product hacks that will help enhance your business strategies.
1. Budgeting and growing gradually
Do not be forced into buying more than you need there is more to custom packaging than just price! If you don’t have room to store heaps of unused packaging, you are just creating a new set of problems and taking away space from your product storage.
2. Inventory and it’s benefits
Short-run printing allows you to order in batches, only when you need to. After you complete the first round of sales, you can make your next order.
3. Reduced risk
Risk also comes in the form of paying for an order only to realize that the product does not meet all the requirements and standards. If the Quantity was large, you are likely to suffer a great loss whereas ordering in increment’s enables you to avoid such problems.
4. Faster turnaround
Short run packaging promises faster turnarounds. For example in the past, it was almost impossible to get just a few packages delivered on short-notice orders. Today these packages will get to you much faster because they can be produced in manageable bits.
5. Artwork Versioning
In a world of ever increasing personalization, product packaging needs to become competitive in this enviro emend. What this means for digital packaging is that you have the ability to have as many versions/variations of your product packaging at the same price. As opposed to traditional print methods where having several versions in small quantities can become costly. Digital packaging also gives you the ability to differentiate quantities among several versions of your product packaging In other words to order more for the fast selling versions and less for the niche items.
Moving onto the next step
With all the above being said moving onto the next step of thinking about where your product will be sold and use this as a guide into designing your package. Consider things such as fonts, images, patterns, designs etc. that will make it appealing from a distance, or colors that will stand out from the rest, below are some handy hacks that will help you reach the goal you desire
- Items should be boxed in unique shapes
- let your design be creative and appealing
- Customisation is key
- Highlight the important information on the product packaging
- Correct material used for the packaging product
- An attractive combination of colours
- Let your product be different from the rest with unique effects
- Market your product and know your target audience
In conclusion you will find a path along this journey that will best suit you! Always start simple as the possibilities and opportunities in print are endless. Grabbing customer’s attention is one of the most significant marketing goals that cannot be neglected. Therefore, sharing the information above will help support your brand to stand out in the crowd.