This week we will look at what 2023 has in store for trends in print and packaging. This blog post references Packaging of the World’s article, which, through analysing consumer preferences, trends, materials etc that have evolved in the past year – they have put together a list of prospective trends to look out for and consider this year (Packaging of the World 2023: online).
First up, we have sustainability and awareness around the impact of print and packaging on the environment. There has been an evident shift in consumer consciousness and attraction to brands that are taking initiative in working much more sustainability from types of materials being used for packaging purposes, and the reduction of waste in industrial processes. When it comes to consumers making decisions about where and what they purchase, it is highly likely that from 2023 onwards, the environment will play a large part in this decision-making (Packaging of the World 2023: online).
At Impress Printers, we have many of our products available in eco-conscious Kraft options, as well as a recent product launch of crinkle-cut shredded paper that is made from upcycled paper waste at our factory.
Packaging of the World predicts that we will see more integration of technology in print and packaging design. This could be more QR codes, AI and VR (Virtual Reality). “Augmented reality (AR) and virtual reality (VR): These technologies can be used to create interactive packaging that allows consumers to engage with the product in a more meaningful way. For example, a brand could create AR packaging that allows consumers to see how a product would look in their home or on their body, or VR packaging” (Packaging of the World 2023: online).
We published a blog post on how to incorporate QR codes into your branding.
When it comes to formal design but also a design philosophy, Packaging of the World predicts that minimalism is going to continue on the rise. Minimal design has become a favourable trend over the past few years for its sleek and clean feel, ideal for many brands that are focused on the actual product rather than over-the-top branding. Minimalism is especially preferred for its relationship with sustainable thinking and consumption (Packaging of the World 2023: online).
The final prediction for packaging this year is the focus on personalised print and packaging. This saw a significant rise this past year with direct-to-consumer (DTC) brands meaning “customized packaging options that reflect the individual preferences of their customers” (Packaging of the World 2023: online).
If you are a brand that takes on this kind of ethos, this year is the time to push it: there is a need to create a more meaningful connection with their customers. In a world where there is an abundance of choice, personalized packaging can help a brand to differentiate itself and create a sense of exclusivity (Packaging of the World 2023: online).
Packaging of the World. 2023. Predicting the Packaging Design Trends of 2023. [Online]. Available:<https://packagingoftheworld.com/2023/01/predicting-the-packaging-design-trends-of-2023.html>. [Accessed 10/01/2023]