Typography can be overlooked or underestimated often, especially when it comes to branding and marketing potential. The first step to understanding the power of typography is to get a grip on what it is, and represents. Think of typography as the primary aspect of your logo and branding that is going to catch the attention…
In the age of high digitization and social media, it is common to assume that digital media is the more preferred medium of consuming news and other information. However, it is widely considered that print media is the most trustworthy and reliable source of information, especially in a time of confusion and chaos. In this…
The next invite, wedding card or event material. With special occasions, you need to allow your invite to be out of the ordinary too. Usually, when it comes to designing special occasion print items, there is a running visual theme throughout: a colour scheme, a chosen typeface and imagery – in order to create a…